Radio is a fantastic medium for B2B advertisers – allowing you to reach their target audience at key times across the working day and remain cost effective in the process. However these aren’t the only reasons why you should be using radio. If you’re a B2B advertisers seeking to understand how radio can help grow your brand - or you work for a radio station and are in conversations with a B2B advertiser - the material contained in this section should help demonstrate how effective radio advertising can be and how you can exploit its full potential.
This section provides strategic arguments for why radio might be relevant for B2B advertisers – from the latest insight in to audio consumption and stats to reaching people at relevant times.
Research demonstrates that reaching people at relevant times can help enhance cut through and effectiveness of a campaign. The ‘Commuting’ Snapshot provides you with IPA TouchPoints data, case studies and audio to help demonstrate why radio is relevant for reaching people at this key time.
Radio is also a great channel to utilise for reaching people whilst they are working. Relevant insight from IPA TouchPoints alongside case studies and audio is available from Snapshots.
In a world where accessing audio has never been so easy, why is radio still relevant? Audio Now answers this question by revealing the size of the overall audio market and the role that radio plays within this – highlighting its continuing relevance and uniqueness to listeners and how it remains the key audio format for B2B advertisers.
Radiocentre have conducted a wide range of research studies over the years that prove how radio can play an effective role as part of the media mix across a variety of metrics relevant to B2B advertisers.
radioGAUGE has enabled us to measure over 700 radio campaigns including various business-focused campaigns. These findings will help you understand how radio can increase awareness, relevance and consideration when utilised as part of the B2B marketing mix.
Selected case studies focusing on how B2B advertisers have successfully utilised radio airtime and branded content.
Selected case studies focusing on how B2B advertisers have successfully utilised radio airtime and branded content.
Getting your radio creativity right can really elevate the results that you see radio providing as part of a campaign
A selection of tools available on Radiocentre website that will enable you to enhance the effectiveness of your B2B radio campaign
Radiocentre Mapping tool enables you to create maps of the coverage areas for UK commercial radio stations. Searching by region/place will highlight which national and local commercial radio stations are available in the area you would like to advertise.
