Kirsty Gallacher, one of the UK’s most respected live broadcasters and journalists and presenter of Global’s all-new Gold Radio Drive with Kirsty Gallacher, will host Tuning In North.

As a leading expert in creative marketing and advertising effectiveness with over 67,000 followers on LinkedIn, Andrew Tindall will present key findings from the IPA and System1’s latest acclaimed study ‘The Magic of Compound Creativity’. He will bring the research to life for the audio sector with a powerful audio case study.

With the proliferation of misinformation and the growing rates of anxiety and depression amongst young people linked to social media, Simon Kilby will explore what he believes needs to be done to protect the future of media and the steps Bauer Media are taking with the development of their ‘Where’s Your Head At?’ initiative.

Simon will also join a panel discussion on how digital formats are helping to drive audiences and amplify the impact of audio advertising.

Director of Brand at AO, Arafa Heneghan will be in conversation with Kirsty Gallacher about AO’s iconic audio strategy.

The conference will be opened by Radiocentre’s CEO Matt Payton, who will set the morning up with an overview of the market and a perspective on the year ahead.

Gemma has worked in the industry for 19 years, having started out in audio. She now works across all AV, though she retains an unapologetic passion for audio.

Gemma will join a panel discussion on how digital formats are helping to drive audiences and amplify the impact of audio advertising. Joining Gemma on the panel will be Jon Kershaw, Managing Director, PHD Manchester, Kate Bradbury, Deputy Managing Director, Wavemaker North, as well as Simon Kilby, Managing Director at Bauer Media Advertising.

Kate Bradbury, Deputy Managing Director, Wavemaker North will join a panel discussion on how digital formats are helping to drive audiences and amplify the impact of audio advertising. Joining Kate on the panel will be Jon Kershaw, Managing Director, PHD Manchester, Gemma Lee, AV Partner at Carat (Dentsu), as well as Simon Kilby, Managing Director at Bauer Media Advertising.

Jon leads PHD’s Manchester office, leveraging his 20+ years of media industry experience to help clients effectively use communication to drive commercial effectiveness. He leads a team that works with a variety of brands across multiple categories and at all stages of business maturity, from new start-ups to international blue chips.

Having spent the early part of his career working for various media agencies in London, Jon moved with his wife and two children to Manchester, where he can indulge his passions for sport and music, and of course enjoy the glorious weather.

Jon will join a panel discussion on how digital formats are helping to drive audiences and amplify the impact of audio advertising. Joining John on the panel will be Kate Bradbury, Deputy Managing Director, Wavemaker North, Gemma Lee, AV Partner at Carat (Dentsu), as well as Simon Kilby, Managing Director at Bauer Media Advertising.

Joining the line-up for a session on the power of partnerships to turn moments into movements are Global’s Director of Branded Entertainment Mickelle Roberts and Carat’s Client Director Tom Goddard. They will uncover how their collaboration with Greggs to welcome Jordan North as the new host of Capital Breakfast went beyond traditional advertising to create a campaign that also resonated organically. The session will highlight how true collaboration leads to real success.

Joining the line-up for a session on the power of partnerships to turn moments into movements are Carat’s Client Director Tom Goddard and Global’s Director of Branded Entertainment Mickelle Roberts. They will uncover how their collaboration with Greggs to welcome Jordan North as the new host of Capital Breakfast went beyond traditional advertising to create a campaign that also resonated organically. The session will highlight how true collaboration leads to real success.