This page brings together the top spending radio planning agencies, each year from 2002 to the last full calendar year. Click on the appropriate year below, or scroll down the page, for each of the years, in reverse chronological order.

Source: AC Nielsen Media Research

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Top 20 Radio Planning Agencies 2023

Rank Planning Agency MAT December ’23 £ Radio Share MAT December ’22 £ Change % Year on Year
1 OMD Group UK 107,368,838 9.15 102,947,809 4.29
2 EssenceMediacom London 98,362,869 8.81 131,255,010 -25.06
3 Mindshare Media UK Ltd 43,825,229 8.26 33,426,951 31.11
4 Zenith 42,297,931 7.81 33,151,881 27.59
5 Wavemaker 41,198,215 8.15 35,157,588 17.18
6 The7stars 32,023,034 8.26 26,644,438 20.19
7 iProspect 28,425,593 11.66 22,496,186 26.36
8 PHD Ltd 26,109,282 5.82 25,683,136 1.66
9 EssenceMediacom North 25,801,271 14.59 34,067,290 -24.26
10 Carat (London) Ltd 23,531,917 6.51 23,127,396 1.75
11 Initiative Media London 23,476,940 6.08 14,690,351 59.81
12 EssenceMediacom X 23,164,123 5.75 28,284,900 -18.10
13 Starcom 23,163,991 4.58 13,937,470 66.20
14 Spark Foundry 23,086,145 6.27 19,321,694 19.48
15 UM London 20,242,539 10.00 17,597,631 15.03
16 Havas Media 19,824,969 7.58 28,319,831 -30.00
17 Goodstuff Communications 18,649,262 11.55 19,403,541 -3.89
18 Carat (Manchester) Ltd 17,184,399 16.16 18,226,654 -5.72
19 T&Pm 12,787,700 8.44 24,822,769 -48.48
20 Wavemaker Manchester 11,347,350 10.17 10,394,069 9.17

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Top 20 Radio Planning Agencies 2022

Rank Planning Agency MAT December ’22 £ Radio Share MAT December ’21 £ Change % Year on Year
1 EssenceMediacom London 131,255,010 9.83 132,540,384 -0.97
2 OMD Group UK 102,947,809 9.91 112,131,076 -8.19
3 Wavemaker 35,157,588 7.03 39,036,078 -9.94
4 EssenceMediacom North 34,067,290 14.68 41,706,704 -18.32
5 Mindshare Media UK Ltd 33,426,951 6.39 26,596,663 25.68
6 Zenith 33,151,881 6.28 30,063,411 10.27
7 Havas Media 28,319,831 8.53 19,600,150 44.49
8 EssenceMediacom X 28,284,900 6.24 24,989,577 13.19
9 The7stars 26,644,438 6.88 35,279,947 -24.48
10 PHD Ltd 25,683,136 5.11 38,722,438 -33.67
11 T&Pm 24,822,769 13.04 20,900,994 18.76
12 Carat (London) Ltd 23,127,396 6.80 26,019,517 -11.12
13 iProspect 22,496,186 11.72 22,637,894 -0.63
14 Goodstuff Communications 19,403,541 8.65 18,813,019 3.14
15 Spark Foundry 19,321,694 5.52 18,058,303 7.00
16 Carat (Manchester) Ltd 18,226,654 14.51 15,850,189 14.99
17 UM London 17,597,631 8.44 16,012,356 9.90
18 Initiative Media London 14,690,351 4.89 16,115,475 -8.84
19 Starcom 13,937,470 2.83 18,330,850 -23.97
20 Wavemaker Manchester 10,394,069 11.14 5,394,401 92.68

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Top 20 Radio Planning Agencies 2021

Rank Planning Agency MAT December ’21 £ Radio Share MAT December ’20 £ Change % Year on Year
1 EssenceMediacom London 132,540,384 11.52 115,734,965 14.52
2 OMD Group UK 112,131,076 12.26 113,573,958 -1.27
3 EssenceMediacom North 41,706,704 18.12 21,424,350 94.67
4 Wavemaker 39,036,078 7.07 36,933,853 5.69
5 PHD Ltd 38,722,438 9.23 30,756,648 25.90
6 The7stars 35,279,947 9.85 29,099,696 21.24
7 Zenith 30,063,411 6.12 25,540,931 17.71
8 Mindshare Media UK Ltd 26,596,663 5.11 22,674,366 17.30
9 Carat (London) Ltd 26,019,517 8.37 26,166,380 -0.56
10 EssenceMediacom X 24,989,577 4.69 14,340,789 74.26
11 iProspect 22,637,894 11.70 22,095,016 2.46
12 T&Pm 20,900,994 13.41 16,340,263 27.91
13 Havas Media 19,600,150 7.68 18,249,992 7.40
14 Goodstuff Communications 18,813,019 8.43 10,116,128 85.97
15 Starcom 18,330,850 3.77 15,285,167 19.93
16 Spark Foundry 18,058,303 7.73 17,837,383 1.24
17 Initiative Media London 16,115,475 4.92 10,489,293 53.64
18 UM London 16,012,356 10.37 8,529,982 87.72
19 Carat (Manchester) Ltd 15,850,189 10.67 11,682,514 35.67
20 Republic Of Media 9,279,718 19.62 7,621,345 21.76

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Top 20 Radio Planning Agencies 2020

Rank Planning Agency MAT December ’20 £ Radio Share MAT December ’19 £ Change % Year on Year
1 EssenceMediacom London 115,734,965 11.55 71,723,139 61.36
2 OMD Group UK 113,573,958 10.68 46,192,230 145.87
3 Wavemaker 36,933,853 7.49 29,444,158 25.44
4 PHD Ltd 30,756,648 9.12 23,960,514 28.36
5 The7stars 29,099,696 11.01 14,486,588 100.87
6 Carat (London) Ltd 26,166,380 8.39 9,225,108 183.64
7 Zenith 25,540,931 6.75 6,631,423 285.15
8 Mindshare Media UK Ltd 22,674,366 5.68 13,938,676 62.67
9 iProspect 22,095,016 10.41 11,503,401 92.07
10 EssenceMediacom North 21,424,350 12.91 12,603,561 69.99
11 Havas Media 18,249,992 7.11 9,168,007 99.06
12 Spark Foundry 17,837,383 9.64 20,335,199 -12.28
13 T&Pm 16,340,263 16.28 11,805,526 38.41
14 Starcom 15,285,167 4.47 11,625,130 31.48
15 EssenceMediacom X 14,340,789 4.89 6,584,725 117.79
16 Carat (Manchester) Ltd 11,682,514 10.11 8,200,966 42.45
17 Initiative Media London 10,489,293 4.15 7,549,469 38.94
18 Goodstuff Communications 10,116,128 5.00 5,020,923 101.48
19 UM London 8,529,982 8.73 5,232,010 63.03
20 Republic Of Media 7,621,345 17.29 1,297,466 487.40

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Top 20 Radio Planning Agencies 2019

Rank Planning Agency MAT December ’19 £ Radio Share MAT December ’18 £ Change % Year on Year
1 Mediacom London 126,920,541 11.28 111,829,298 13.49
2 Omd Group Uk 59,836,234 7.3 55,202,986 8.39
3 Wavemaker 51,449,901 6.37 77,905,623 -33.96
4 Phd Ltd 40,767,467 8.43 36,062,790 13.05
5 Carat (London) Ltd 31,963,531 7.87 44,809,127 -28.67
6 Mindshare Media Uk Ltd 28,865,708 5.65 37,092,659 -22.18
7 Blue 449 26,133,320 10.15 23,503,758 11.19
8 Starcom 24,668,833 5.11 22,099,536 11.63
9 Essence 24,201,741 12.03 0 0
10 M/six 19,849,142 14.76 10,837,691 83.15
11 Zenith 19,789,214 5.37 13,042,395 51.73
12 The7stars 15,101,084 4.7 14,733,434 2.5
13 Advertising Excellence 14,586,938 68.25 11,699,263 24.68
14 Vizeum Uk Ltd 14,502,649 5.72 18,326,654 -20.87
15 Goodstuff Communications 12,871,114 10.1 12,307,833 4.58
16 Hearts & Science 12,011,567 12.48 9,560,293 25.64
17 Carat (Manchester) Ltd 11,461,602 7.87 8,550,704 34.04
18 Initiative Media London 10,227,824 5.66 11,275,971 -9.3
19 Havas Media 9,541,083 6.86 10,993,132 -13.21
20 Mediacom Manchester 9,227,736 6.56 12,758,705 -27.67

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Top 20 Radio Planning Agencies 2018

Rank Planning Agency MAT December ’18 £ Radio Share MAT December ’17 £ Change % Year on Year
1 Mediacom London 126,718,895 11.32 111,826,471 13.32
2 Omd 60,410,154 7.64 55,452,449 8.94
3 Wavemaker 50,349,383 6.34 77,959,733 -35.42
4 Phd Ltd 39,046,055 8.00 33,705,588 15.84
5 Carat (London) Ltd 32,050,701 7.85 44,919,547 -28.65
6 Mindshare Media Uk Ltd 28,569,963 5.67 37,091,021 -22.97
7 Blue 449 26,202,802 10.77 23,514,484 11.43
8 Starcom 24,300,911 5.14 22,021,504 10.35
9 Essence 24,175,844 12.32 0 0.00
10 M/six 19,771,606 14.70 10,835,539 82.47
11 Zenith 19,598,701 5.33 13,042,428 50.27
12 The7stars 15,225,930 4.74 14,689,919 3.65
13 Advertising Excellence 14,503,300 68.76 11,248,120 28.94
14 Vizeum Uk Ltd 14,356,027 5.68 18,167,917 -20.98
15 Goodstuff Communications 13,352,807 11.23 12,307,833 8.49
16 Hearts & Science 11,911,308 12.17 9,694,198 22.87
17 Carat (Manchester) Ltd 11,747,343 8.06 8,687,043 35.23
18 Initiative Media London 10,248,141 5.71 11,271,820 -9.08
19 Havas Media 9,597,341 6.91 11,002,273 -12.77
20 Mediacom Manchester 8,912,142 6.31 13,069,755 -31.81

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Top 20 Radio Planning Agencies 2017

Rank Planning Agency MAT December ’17 £ Radio Share MAT December ’16 £ Change % Year on Year
1 Mediacom London 123,159,183 11.64 83,257,996 47.92
2 OMD 58,385,887 7.48 64,928,647 -10.08
3 Carat (London) Ltd 51,320,041 9.79 70,675,155 -27.39
4 MEC 48,633,454 8.11 43,912,356 10.75
5 Maxus 40,145,184 9.44 29,879,552 34.36
6 Mindshare Media UK Ltd 38,060,649 7.03 40,355,965 -5.69
7 Phd Ltd 35,862,220 6.82 19,726,896 81.79
8 Blue 449 25,701,016 9.51 16,151,909 59.12
9 Starcom 25,689,037 5.37 12,476,851 105.89
10 Vizeum UK Ltd 19,543,328 6.79 28,498,732 -31.42
11 The7stars 17,551,495 7.07 15,206,076 15.42
12 Mediacom Manchester 14,216,097 9.08 8,645,592 64.43
13 Initiative Media London 13,681,281 9.62 4,745,824 188.28
14 Goodstuff Communications 13,603,535 11.71 11,651,196 16.76
15 Zenith 13,580,567 3.28 17,308,275 -21.54
16 Advertising Excellence 13,071,998 80.24 5,440,587 140.27
17 M/six 12,740,474 12.73 6,156,335 106.95
18 Havas Media 11,152,264 7.24 18,694,980 -40.35
19 Carat (Manchester) Ltd 9,348,178 6.29 11,512,824 -18.80
20 Rocket 8,641,499 11.51 8,901,885 -2.93

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Top 20 Radio Planning Agencies 2016

Rank Planning Agencies MAT December ’16 £ Radio Share MAT December ’15 £ Change % Year on Year
1 MediaCom London 71,800,966 6.98 71,491,958 0.43
2 Carat (London) Ltd 64,182,961 10.17 81,446,822 -21.20
3 OMD 55,214,753 5.60 56,383,519 -2.07
4 MEC 38,438,066 6.52 41,407,357 -7.17
5 Mindshare Media UK Ltd 35,436,292 6.31 38,102,097 -7.00
6 Maxus 26,569,234 6.27 22,853,304 16.26
7 Vizeum UK Ltd 23,341,884 7.88 19,822,883 17.75
8 PHD Ltd 17,749,788 5.38 20,874,309 -14.97
9 Havas Media 15,652,447 8.28 13,621,959 14.91
10 Zenith 15,102,670 2.96 21,160,599 -28.63
11 Blue 449 14,168,244 6.42 13,281,437 6.68
12 The7stars 11,793,899 5.70 13,601,421 -13.29
13 Starcom 10,690,196 2.68 0 0.00
14 Goodstuff Communications 10,635,510 12.48 10,775,584 -1.30
15 Carat (Manchester) Ltd 10,046,139 6.69 12,119,436 -17.11
16 MediaCom Manchester 8,218,205 5.23 9,190,550 -10.58
17 Rocket 7,934,397 9.41 9,798,325 -19.02
18 Carat (Scotland) Ltd 7,019,693 18.92 6,446,585 8.89
19 UM London 6,723,417 8.47 4,665,968 44.09
20 MEC Manchester 6,470,499 8.79 8,876,102 -27.10

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Top 20 Radio Planning Agencies 2015

Rank Planning Agency MAT December ’15 £ Radio Share MAT December ’14 £ Change % Year on Year
1 Carat (London) Ltd 77,633,211 12.16 48,684,079 59%
2 Mediacom London 67,818,089 6.99 59,173,241 15%
3 Omd 52,266,998 6.07 41,955,159 25%
4 Mec 39,574,395 6.95 39,658,689 0%
5 Mindshare Media Uk Ltd 36,626,065 6.35 33,542,207 9%
6 Zenithoptimedia Ltd 20,259,571 4.55 19,168,206 6%
7 Phd Ltd 19,946,633 6.89 16,482,748 21%
8 Vizeum Uk Ltd 18,757,546 7.31 16,659,704 13%
9 Maxus 18,423,710 4.97 15,753,245 17%
10 Havas Media 13,762,914 6.63 7,592,717 81%
11 Blue 449 12,960,499 7.77 11,951,033 8%
12 The7stars 12,523,333 6.93 9,988,317 25%
13 Starcom Mediavest Group 12,400,203 3.16 12,892,617 -4%
14 Carat (Manchester) Ltd 10,634,373 6.87 9,303,417 14%
15 Mec Manchester 10,164,995 12.68 9,453,187 8%
16 Goodstuff Communications 9,459,193 8.98 5,030,886 88%
17 Rocket 9,433,616 11.82 6,668,127 41%
18 Mediacom Manchester 8,075,050 5.91 9,000,509 -10%
19 Carat (Scotland) Ltd 7,146,207 18.18 5,886,650 21%
20 M/six 6,763,129 8.48 10,195,713 -34%

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Top 20 Radio Planning Agencies 2014

Rank Planning Agency MAT December ’14 £ Radio Share MAT December ’13 £ Change % Year on Year
1 Mediacom London 59,607,079 5.97 62,159,579 -4.11
2 Carat (London) Ltd 48,620,922 8.91 42,527,294 14.33
3 Omd 42,317,955 5.17 41,461,010 2.07
4 Mec 39,898,242 6.81 34,316,296 16.27
5 Mindshare Media Uk Ltd 33,979,412 5.65 29,021,422 17.08
6 Zenithoptimedia Ltd 19,303,457 4.61 15,825,702 21.98
7 Vizeum Uk Ltd 16,743,244 6.25 12,195,142 37.29
8 Phd Ltd 16,492,379 5.75 15,981,616 3.2
9 Maxus 16,128,663 4.4 8,376,757 92.54
10 Starcom Mediavest Group 12,920,821 4.27 17,228,833 -25
11 Blue 449 12,072,575 6.96 9,214,441 31.02
12 M/six 10,377,224 10.37 9,200,306 12.79
13 The7stars 9,909,289 8.73 6,383,191 55.24
14 Carat (Manchester) Ltd 9,253,584 6.49 7,101,016 30.31
15 Mec Manchester 9,213,147 10.74 10,523,175 -12.45
16 Mediacom Manchester 8,960,065 6.19 5,212,912 71.88
17 Havas Media 7,788,409 4.54 9,784,695 -20.4
18 Rocket 6,561,796 9.13 3,782,832 73.46
19 Carat (Scotland) Ltd 5,612,173 11.66 7,525,713 -25.43
20 Mediacom Edinburgh 4,933,984 15.86 3,902,374 26.44

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Top 20 Radio Planning Agencies 2013

Rank Planning Agency MAT December ’13 £ Radio Share MAT December ’12 £ Change % Year on Year
1 Mediacom London 57,537,068 5.61 54,351,297 5.86
2 Omd 40,683,349 4.95 40,733,058 -0.12
3 Carat (London) Ltd 40,302,116 6.85 37,033,216 8.82
4 Mec 34,956,357 5.77 39,398,563 -11.27
5 Mindshare Media Uk Ltd 29,640,639 5.34 29,531,061 0.37
6 M4c 21,855,014 37.59 18,520,765 18
7 Starcom Mediavest Group 17,044,296 5.42 21,447,936 -20.53
8 Zenithoptimedia Ltd 15,886,533 2.97 21,433,216 -25.87
9 Phd Ltd 15,856,438 6.08 19,720,575 -19.59
10 Vizeum Uk Ltd 11,953,984 5.22 14,801,806 -19.23
11 Havas Media 9,298,547 4.84 9,224,891 0.79
12 Walker Media Ltd 9,137,039 3.95 13,183,971 -30.69
13 Mec Manchester 9,024,039 12.52 8,569,637 5.3
14 Maxus 8,014,437 2.95 7,400,468 8.29
15 M/six 7,926,488 9.56 9,883,344 -19.79
16 Carat (Scotland) Ltd 7,538,716 12.47 8,996,614 -16.2
17 Carat (Manchester) Ltd 6,990,728 4.45 9,240,768 -24.34
18 The7stars 6,387,298 7.57 2,743,447 132.82
19 Mediacom Manchester 5,131,810 4.86 4,470,989 14.78
20 Um London 4,024,661 3.07 5,421,624 -25.76

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Top 20 Radio Planning Agencies 2012

Rank Planning Agency MAT December ’12 £ Radio Share MAT December ’11 £ Change % Year on Year
1 Mediacom London 53,686,481 5.48 55,362,699 -3.02
2 Omd 41,527,477 5.35 41,911,443 -0.91
3 Mec 39,398,006 6.97 34,326,257 14.77
4 Carat (London) Ltd 37,666,436 5.75 33,102,205 13.78
5 Mindshare Media Uk Ltd 28,513,385 4.84 39,566,598 -27.93
6 Starcom Mediavest Group 21,418,861 5.2 28,244,192 -24.16
7 Zenithoptimedia Ltd 21,317,237 3.43 24,675,197 -13.6
8 Phd Ltd 20,898,029 7.1 17,622,272 18.58
9 Vizeum Uk Ltd 15,857,352 6.91 15,353,936 3.27
10 Walker Media Ltd 12,822,719 5.36 10,272,655 24.82
11 M/six 9,883,344 12.83 6,342,070 55.83
12 Media Planning Group Ltd 9,306,379 4 10,742,855 -13.37
13 Carat (Manchester) Ltd 9,236,839 6.3 6,549,165 41.03
14 Mec Manchester 8,568,384 12.37 8,333,180 2.82
15 Maxus 7,400,468 2.43 10,071,282 -26.51
16 Initiative Media London 5,284,704 3.1 3,829,044 38.01
17 Carat (Edinburgh) Ltd 4,657,981 10.88 3,985,122 16.88
18 Um London 4,394,960 3.7 6,339,284 -30.67
19 Media Vision 4,272,000 21.78 3,902,005 9.48
20 Mediacom Manchester 4,269,122 6.31 4,753,463 -10.18

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Top 20 Radio Planning Agencies 2011

Rank  Planning Agency  MAT Dec ’11 (£)  Radio Share  MAT Dec ’10  Change % Year on Year
1 Mediacom Holdings Ltd 56,969,216 5.42 50,439,919 12.94
2 Omd 41,748,150 5.75 40,348,596 3.46
3 Mindshare Media Uk Ltd 39,724,318 5.99 35,106,404 13.15
4 Mec 34,420,642 5.62 28,375,951 21.30
5 Carat Ltd 33,072,016 5.14 37,863,108 -12.65
6 Starcom Mediavest Group 28,221,002 8.06 48,516,998 -41.83
7 Zenithoptimedia Ltd 23,626,608 3.65 16,318,249 44.78
8 Phd Ltd 17,449,067 6.03 15,819,946 10.29
9 Vizeum Uk Ltd 15,353,492 5.88 11,897,369 29.04
10 Media Planning Group Ltd 10,742,381 4.90 7,929,767 35.46
11 Walker Media Ltd 10,683,521 3.58 7,430,935 43.77
12 Brilliant Media 9,834,761 15.08 13,794,707 -28.70
13 Maxus 9,647,401 4.67 11,343,146 -14.94
14 Mec Manchester 8,275,233 12.37 4,782,736 73.02
15 Um London 6,344,256 5.03 5,523,228 14.86
16 Mchi 6,342,070 16.49 2,117,614 199.49
17 Feather Brooksbank 4,886,402 8.66 3,112,245 57.00
18 Carat (Manchester) Ltd 4,697,911 4.03 4,763,721 -1.38
19 Initiative Media London 3,892,630 2.11 2,837,965 37.16
20 The7stars 3,372,810 6.03 3,241,772 4.04

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Top 20 Radio Planning Agencies 2010

Planning Agency MAT Dec ’10 (£) Radio Share MAT Dec ’09 Change % Year on Year
Mediacom Holdings Ltd 49,159,108 5.29 50,981,123 -3.57
Starcom Mediavest Group 47,443,020 11.16 70,222,685 -32.43
Omd 39,287,098 5.73 39,421,340 -0.34
Mindshare Media Uk Ltd 34,028,024 5.38 36,349,815 -6.38
Carat Ltd 32,383,012 4.78 32,548,118 -0.50
Mec 27,694,744 4.51 31,499,173 -12.07
Zenithoptimedia Ltd 16,015,234 2.68 12,596,026 27.14
Phd Ltd 14,625,212 6.02 12,188,465 19.99
Brilliant Media 13,340,691 11.89 11,370,780 17.32
Vizeum Uk Ltd 11,582,996 4.97 8,413,387 37.67
Maxus 10,264,786 6.69 5,293,284 93.92
Media Planning Group Ltd 7,999,608 3.68 7,949,095 0.63
Walker Media Ltd 7,339,191 2.64 4,055,015 80.99
Um London 5,461,320 4.62 9,894,254 -44.80
Mec Manchester 4,715,444 8.08 5,287,947 -10.82
Mediavest (Manchester) 4,605,827 3.81 4,891,432 -5.83
Rocket 4,551,617 6.96 3,330,912 36.64
Feather Brooksbank 4,171,707 8.34 4,166,857 0.11
Robson Brown Ltd 3,926,556 10.83 3,672,332 6.92
All Response Media 3,722,339 8.37 1,307,306 184.73

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Top 20 Radio Planning Agencies 2009

Rank Advertiser MAT Dec 09 (£’s) Radio Share MAT Dec 09 (£’s) % change yr-on-yr
1 Starcom Mediavest Group 70,331,838 16.41 63,871,182 10.11
2 Mediacom Holdings Ltd 50,919,360 6.25 56,045,500 -9.14
3 Omd 39,456,013 5.42 40,043,955 -1.46
4 Mindshare Media Uk Ltd 35,933,745 6.33 35,512,022 1.18
5 Carat Ltd 32,583,950 5.45 25,948,112 25.57
6 Mediaedge:cia 31,508,896 6.64 26,662,419 18.17
7 Phd Ltd 11,761,931 6.34 12,082,732 -2.65
8 Zenithoptimedia 11,476,844 2.78 14,249,071 -19.45
9 Brilliant Media 11,086,462 11.31 12,178,146 -8.96
10 Um London 9,933,588 10.11 12,382,691 -19.77
11 Vizeum Uk Ltd 8,403,070 4.15 5,704,507 47.30
12 Media Planning Group Ltd 7,948,117 5.07 9,188,167 -13.49
13 Maxus 5,291,009 16.24 3,365,335 57.22
14 Mediaedge:cia Manchester 5,287,863 10.12 3,150,044 67.86
15 Mediavest (Manchester) 4,887,544 5.28 6,754,370 -27.63
16 Walker Media Ltd 4,776,438 2.46 5,177,332 -7.74
17 Feather Brooksbank 4,180,031 9.53 3,123,254 33.83
18 Initiative Media London 4,024,269 2.74 7,321,197 -45.03
19 Robson Brown Ltd 3,671,276 9.87 3,548,994 3.44
20 Rocket 3,330,834 5.30 1,930,826 72.50

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Top 20 Radio Planning Agencies 2008

Rank Advertiser MAT Dec 08 (£’s) Radio Share MAT Dec 07 (£’s) % change yr-on-yr
1 STARCOM UK GROUP 60,909,790 11.57% 60,959,723 -0.08%
2 MEDIACOM HOLDINGS LTD 55,102,489 5.98% 47,295,423 16.51%
3 OMD GROUP 39,709,151 5.38% 34,243,986 15.96%
4 MINDSHARE MEDIA UK LTD 35,172,488 5.17% 40,004,874 -12.08%
5 MEDIAEDGE:CIA 26,614,438 6.05% 20,423,277 30.31%
6 CARAT LTD 25,415,259 4.00% 30,300,619 -16.12%
7 ZENITHOPTIMEDIA 14,057,764 3.15% 14,640,965 -3.98%
8 UM LONDON 12,304,333 10.58% 13,398,905 -8.17%
9 PHD LTD 11,969,968 5.58% 22,374,221 -46.50%
10 BRILLIANT MEDIA 11,489,043 11.59% 15,285,129 -24.84%
11 MEDIA PLANNING GROUP LTD 9,135,153 5.42% 8,173,180 11.77%
12 INITIATIVE MEDIA LONDON 7,145,494 3.33% 9,793,462 -27.04%
13 MEDIAVEST (MANCHESTER) 6,938,405 6.12% 5,048,073 37.45%
14 VIZEUM UK LTD 5,742,602 3.22% 7,235,330 -20.63%
15 WALKER MEDIA LTD 4,851,548 2.07% 5,779,093 -16.05%
16 MEDIACOM NORTH 4,664,853 7.85% 1,418,558 228.84%
17 GOLLEY SLATER GROUP LTD 3,777,123 42.31% 626,406 502.98%
18 FEATHER BROOKSBANK 3,597,015 6.43% 3,869,681 -7.05%
19 ROBSON BROWN LTD 3,446,219 13.00% 3,578,254 -3.69%
20 MAXUS 3,421,802 5.77% 3,048,283 12.25%

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Top 20 Radio Planning Agencies 2007

Rank Advertiser MAT Dec 07 (£’s) Radio Share MAT Dec 06 (£’s) % change yr-on-yr
1 MediaCom 47,350,797 5.36% 43,217,755 9.56
2 Mindshare 40,376,059 5.81% 40,445,352 -0.17
3 OMD 35,860,355 4.38% 49,478,867 -27.52
4 Carat 30,434,893 4.97% 28,731,844 5.93
5 PHD 22,380,692 8.86% 22,440,053 -0.26
6 Mediaedge:cia 21,692,240 5.68% 13,532,286 60.30
7 Starcom UK 20,507,564 4.07% 21,480,991 -4.53
8 ZenithOptimedia 16,709,409 3.15% 17,987,607 -7.11
9 Brilliant Media 15,476,898 13.57% 14,085,258 9.88
10 Universal McCann 13,438,429 9.40% 12,769,231 5.24
11 Initiative Media London 9,732,527 3.52% 15,765,428 -38.27
12 Media Planning Group 7,348,997 5.52% 9,118,310 -19.40
13 Vizeum 7,323,790 4.87% 5,648,058 29.67
14 Walker Media 5,740,458 2.15% 6,345,557 -9.54
15 Mediavest Manchester 4,842,513 3.65% 4,305,015 12.49
16 All Response Media 4,841,079 13.69% 4,696,268 3.08
17 Zed Media 4,594,536 8.02% 5,266,801 -12.76
18 Feather Brooksbank 4,000,563 7.89% 6,767,751 -40.89
19 Robson Brown 3,513,209 16.62% 2,188,011 60.57
20 Mediaedge:cia Manchester 3,211,840 5.67% 3,983,924 -19.38

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Top 20 Radio Planning Agencies 2006

Rank Advertiser MAT Dec 06 (£’s) Radio Share MAT Dec 05 (£’s) % change yr-on-yr
1 OMD 48,589,491 6.7% 41,061,071 18.3
2 MediaCom 43,622,573 4.9% 40,175,722 8.6
3 Mindshare 41,403,371 5.8% 47,235,538 -12.4
4 Carat 28,341,652 5.2% 32,140,306 -11.8
5 PHD 22,816,853 7.2% 22,368,846 2.0
6 Starcom UK 20,617,960 3.9% 22,093,849 -6.7
7 ZenithOptimedia 19,568,402 3.7% 22,207,104 -11.9
8 Initiative Media London 15,687,472 4.2% 22,653,932 -30.8
9 Brilliant 13,431,465 12.0% 10,433,612 28.7
10 Universal McCann 12,789,501 5.8% 17,724,550 -27.8
11 Mediaedge:cia 12,602,646 5.3% 17,822,211 -29.3
12 Media Planning Group 9,367,924 7.3% 9,310,377 0.6
13 Feather Brooksbank 7,009,777 12.2% 4,657,122 50.5
14 Walker Media 6,543,007 2.6% 5,136,833 27.4
15 Zed Media 5,178,948 7.9% 2,201,198 135.3
16 Vizeum 4,880,553 3.5% 7,561,788 -35.5
17 All Response Media 4,698,972 12.7% 1,462,295 221.3
18 Mediaedge:cia Manchester 4,320,323 5.2% 3,469,723 24.5
19 Mediavest Manchester 4,087,097 3.5% 3,489,885 17.1
20 BJK&E Media 3,536,983 7.1% 1,525,691 131.8

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Top 20 Radio Planning Agencies 2005

Rank Advertiser MAT Dec 05 (£’s) Radio Share MAT Dec 04 (£’s) % change yr-on-yr
1 Mindshare 45,751,954 6.1% 33,868,634 35.1
2 MediaCom 33,770,611 4.0% 23,901,891 41.3
3 Carat 31,734,527 5.4% 24,165,239 31.3
4 OMD 26,027,088 6.2% 19,097,052 36.3
5 PHD 21,943,866 7.2% 34,019,532 -35.5
6 Starcom 21,808,216 4.0% 19,805,636 10.1
7 ZenithOptimedia 21,437,910 4.3% 28,323,093 -24.3
8 Initiative Media London 18,851,836 5.0% 23,250,204 -18.9
9 Universal McCann 14,547,247 4.4% 10,577,222 37.5
10 Manning Gottlieb OMD 14,302,964 5.4% 13,913,545 2.8
11 Mediaedge:cia 10,768,156 4.8% 6,307,829 70.7
12 Brilliant 9,965,616 10.4% 4,322,442 130.6
13 Media Planning Group 9,177,313 7.9% 10,383,733 -11.6
14 Vizeum 7,026,766 4.9% 4,283,727 64.0
15 Media Insight 5,284,823 18.4% 5,047,992 4.7
16 Walker Media 5,095,518 2.5% 7,692,323 -33.8
17 MediaCom Scotland 4,122,903 8.5% 2,772,024 48.7
18 Mediaedge:cia Manchester 3,386,785 5.0% 2,536,407 33.5
19 Feather Brooksbank 3,137,397 7.0% 6,810,411 -53.9
20 Mediavest Manchester 3,049,588 2.7% 3,835,452 -20.5

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Top 20 Radio Planning Agencies 2004

Rank Advertiser MAT Dec 04 (£’s) Radio Share MAT Dec 03 (£’s) % change yr-on-yr
1 PHD 33,811,030 8.7% 32,621,806 3.6
2 Mindshare 32,435,291 5.9% 28,498,777 13.8
3 ZenithOptimedia 30,120,985 4.8% 27,997,963 7.6
4 Carat 23,785,109 4.4% 30,534,954 -22.1
5 Initiative Media London 23,268,593 4.8% 14,787,216 57.4
6 MediaCom 21,710,973 3.3% 20,735,499 4.7
7 Starcom UK 19,491,923 3.9% 25,775,984 -24.4
8 OMD 18,837,629 4.7% 17,891,844 5.3
9 Universal McCann 10,084,965 3.4% 9,481,043 6.4
10 Manning Gottlieb OMD 9,934,058 4.5% 9,773,836 1.6
11 Media Planning Group 9,599,400 8.8% 15,498,565 -38.1
12 Walker Media 7,669,546 3.8% 8,696,921 -11.8
13 Feather Brooksbank 6,760,353 10.6% 7,869,053 -14.1
14 Media Insight 5,067,059 17.5% 6,289,468 -19.4
15 Mediaedge:cia 4,902,205 2.6% 5,330,015 -8.0
16 Vizeum 4,224,334 2.3% 8,572,415 -50.7
17 Unity Three 4,139,889 32.6% 4,225,342 -2.0
18 Naked 4,081,031 18.1% 1,398,764 191.8
19 Booth Lockett Makin 3,835,647 4.8% 3,359,390 14.2
20 Mediavest Manchester 3,743,818 3.6% 4,113,805 -9.0

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Top 20 Radio Planning Agencies 2003

Rank Advertiser MAT Dec 03 (£’s) Radio Share MAT Dec 02 (£’s) % change yr-on-yr
1 Carat 39,174,594 8.0% 34,985,005 12.0%
2 PHD 31,488,380 7.8% 34,006,344 -7.4%
3 ZenithOptimedia 28,927,720 5.0% 28,940,301 0.0%
4 Mindshare 28,843,230 5.4% 15,720,993 83.5%
5 MediaCom 23,756,388 4.0% 22,559,170 5.3%
6 OMD 18,146,453 5.2% 18,942,163 -4.2%
7 Media Planning Group 15,718,113 9.9% 9,990,884 57.3%
8 Starcom MediaVest 14,513,543 5.8% 12,780,058 13.6%
9 Initiative Media London 14,511,240 3.8% 10,939,970 32.6%
10 Starcom Motive 11,521,628 4.7% 8,694,666 32.5%
11 Universal McCann 9,147,019 3.3% 9,264,836 -1.3%
12 Manning Gottlieb OMD 9,016,782 4.1% 9,735,112 -7.4%
13 Walker Media 8,816,987 5.0% 6,509,897 35.4%
14 Feather Brooksbank 8,647,243 14.7% 9,247,090 -6.5%
15 Vizeum 7,693,553 3.5% 6,786,105 13.4%
16 Media Insight 6,320,304 18.7% 6,273,422 0.7%
17 Mediaedge:cia 6,211,226 2.9% 6,776,390 -8.3%
18 Unity Three 4,581,560 39.8% 2,807,510 63.2%
19 Brandconnection 3,853,251 4.1% 2,841,758 35.6%
20 Starcom MediaVest Manchester 3,717,636 3.8% 3,439,837 8.1%

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Top 20 Radio Planning Agencies 2002

Rank Advertiser MAT Dec 02 (£’s) Radio Share MAT Dec 01 (£’s)
1 Carat 34,420,165 30,831,182 11.6
2 PHD 33,933,069 30,672,217 10.6
3 MediaCom 22,493,833 18,779,240 19.8
4 Zenith 19,799,534 18,760,784 0.2
5 OMD 18,417,678 19,887,513 -7.4
6 Mindshare 15,709,273 16,869,358 -6.9
7 MediaVest 12,360,636 14,844,466 -16.7
8 Initiative 11,030,831 13,046,604 -15.5
9 Media Planning Group 9,964,101 9,633,989 3.4
10 Optimedia 9,812,180 8,448,026 16.1
11 MG OMD 9,516,473 8,506,180 11.9
12 Feather Brooksbank 9,455,262 9,755,072 -3.1
13 Starcom Motive 8,908,179 13,937,592 -36.1
14 Universal McCann 8,745,533 7,355,222 18.9
15 MediaEdge:CIA 6,723,620 5,708,013 17.8
16 BBJ Communications 6,510,350 6,427,886 1.3
17 Walker Media 6,478,728 7,309,414 -11.4
18 Media Insight 6,315,173 2,123,012 197.5
19 MediaEdge:CIA Manchester 4,723,283 5,542,387 -14.8
20 Brilliant 3,973,848 5,800,120 -31.5

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