Top Radio Spenders - Radiocentre

*MAT = moving annual total

	Advertiser	MAT December '24 £	Radio Share % MAT December '24	MAT December '23 £	Change % year on year
1	EE Ltd	22,313,981	17.61	11,702,453	90.68
2	Allwyn Entertainment Ltd	16,840,779	11.94	19,844,594	-15.14
3	Response Science Ltd	16,769,653	100	6,712,209	149.84
4	McDonald's Restaurants Ltd	15,301,721	8.86	15,764,333	-2.93
5	Sky UK Ltd	11,936,966	8.86	17,718,487	-32.63
6	Samsung (UK) Ltd	11,461,768	19.72	8,847,247	29.55
7	HM Government	11,043,484	21.05	11,052,644	-0.08
8	Tesco PLC	10,644,463	5.84	11,267,548	-5.53
9	Boots UK Ltd	10,541,487	15.30	9,078,929	16.11
10	People's Postcode Lottery	10,466,156	13.09	8,531,386	22.68
11	Amazon (UK) Ltd	10,076,354	5.85	11,435,898	-11.89
12	Octopus Energy Ltd	9,588,382	77.03	5,890,570	62.78
13	Asda Stores Ltd	9,008,784	18.84	5,341,853	68.65
14	IKEA UK Ltd	8,806,210	18.94	5,247,438	67.82
15	Sainsbury's Supermarkets Ltd	8,107,998	11.46	7,116,097	13.94
16	Tesco Mobile Ltd	7,903,814	22.12	8,580,205	-7.88
17	British Gas PLC	7,779,868	24.94	6,917,117	12.47
18	Hutchison 3G UK Ltd	7,669,660	19.10	8,022,011	-4.39
19	Vodafone Ltd	7,303,832	14.62	8,690,375	-15.95
20	WM Morrison Supermarkets PLC	7,203,978	16.82	7,222,004	-0.25

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	Buying Agency	MAT December '24 £	Radio Share % MAT December '24	MAT December '23 £	Change % year on year
1	OMD Group UK	124,691,472	10.06	116,629,553	6.91
2	EssenceMediacom London	119,937,723	9.31	121,346,854	-1.16
3	Mindshare Media UK Ltd	51,236,543	9.26	43,825,229	16.91
4	The7stars	47,551,819	10.69	32,532,050	46.17
5	Zenith	40,963,879	8.93	42,297,931	-3.15
6	PHD Ltd	36,775,241	7.06	26,109,282	40.85
7	Carat (London) Ltd	27,705,489	8.11	23,533,105	17.73
8	Starcom	25,772,917	4.80	23,163,991	11.26
9	Spark Foundry	25,218,858	6.64	23,220,975	8.60
10	Wavemaker	24,928,542	5.86	34,388,938	-27.51
11	Havas Media	24,662,622	7.55	20,432,621	20.70
12	Initiative Media London	20,861,572	6.88	23,478,136	-11.14
13	EssenceMediacom North	20,712,249	16.31	25,801,271	-19.72
14	Goodstuff Communications	19,695,322	12.00	21,127,757	-6.78
15	Hearts & Science	18,845,970	8.38	3,018,991	524.25
16	T&Pm	16,994,052	10.21	12,787,700	32.89
17	UM London	16,059,617	7.44	20,242,539	-20.66
18	Carat (Manchester) Ltd	15,614,883	18.59	17,178,929	-9.10
19	iProspect	14,220,652	8.71	28,425,508	-49.97
20	Wavemaker Manchester	9,195,842	10.20	10,472,562	-12.19

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agency	MAT December '24 £	Radio Share % MAT December '24	MAT December '23 £	Change % year on year
1	VCCP	52,755,632	11.33	34,015,869	55.09
2	Leo Burnett Ltd	48,366,882	11.38	37,541,349	28.84
3	Saatchi & Saatchi	46,848,158	9.49	28,729,727	63.07
4	Bartle Bogle Hegarty (BBH)	34,293,859	8.83	27,354,646	25.37
5	McCann UK	27,560,172	9.54	19,003,018	45.03
6	T&Pm	26,922,068	16.39	18,712,623	43.87
7	Mother Ltd	24,319,465	10.54	19,981,527	21.71
8	adam&eveDDB	20,162,141	9.91	44,179,069	-54.36
9	New Commercial Arts	16,375,377	11.13	12,914,759	26.80
10	Havas London	16,185,310	11.64	13,062,896	23.90
11	IMA-HOME	11,614,599	16.08	10,635,964	9.20
12	Pablo	11,167,800	7.24	14,600,595	-23.51
13	Ogilvy UK	10,869,532	8.33	23,424,510	-53.60
14	M&C Saatchi	10,730,299	14.13	6,716,428	59.76
15	House 337	10,685,864	7.10	12,799,868	-16.52
16	Wonderhood Studios	10,173,910	14.88	13,230,615	-23.10
17	Abbott Mead Vickers BBDO Ltd	10,037,795	4.92	15,043,365	-33.27
18	TMW Unlimited	9,105,103	19.69	1,677,548	442.76
19	Accenture Song	9,073,492	10.66	12,106,377	-25.05
20	Lucky Generals	8,974,310	10.14	8,129,403	10.39

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	Planning Agency	MAT December '24 £	Radio Share % MAT December '24	MAT December '23 £	Change % year on year
1	EssenceMediacom London	119,882,663	8.49	121,523,727	-1.35
2	OMD Group UK	111,826,073	9.36	107,012,704	4.50
3	Mindshare Media UK Ltd	51,236,543	9.26	43,825,229	16.91
4	The7stars	46,410,181	10.47	32,096,227	44.6
5	Zenith	40,926,586	8.92	42,297,931	-3.24
6	PHD Ltd	36,775,241	7.06	26,109,282	40.85
7	Wavemaker	36,323,030	7.77	42,307,725	-14.15
8	Carat (London) Ltd	27,450,299	7.99	23,531,893	16.65
9	Starcom	25,772,917	4.80	23,163,991	11.26
10	Spark Foundry	24,855,850	6.55	23,086,126	7.67
11	Havas Media	23,801,982	7.53	19,841,013	19.96
12	Initiative Media London	20,861,572	6.88	23,478,136	-11.14
13	EssenceMediacom North	20,712,249	16.31	25,801,271	-19.72
14	Hearts & Science	18,845,970	8.45	3,018,991	524.25
15	Goodstuff Communications	18,463,527	11.97	18,651,726	-1.01
16	T&Pm	16,994,052	10.21	12,787,700	32.89
17	UM London	16,059,617	7.44	20,242,539	-20.66
18	Carat (Manchester) Ltd	15,614,883	18.59	17,178,929	-9.10
19	iProspect	14,220,652	8.71	28,425,508	-49.97
20	Wavemaker Manchester	9,195,842	10.20	10,392,619	-11.52

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	Product Category	MAT December '24 £	Radio Share % MAT December '24	MAT December '23 £	Change % year on year
1	Entertainment & Leisure	165,268,840	8.34	157,121,937	5.19
2	Finance	106,416,764	10.18	102,704,598	3.61
3	Retail	86,206,196	12.89	77,594,575	11.10
4	Automotive	84,794,904	14.88	75,949,788	11.65
5	Telecoms	83,089,594	13.18	75,417,328	10.17
6	Travel & Transport	79,279,419	8.14	76,706,805	3.35
7	Food	76,984,007	6.63	71,964,673	6.97
8	Government Social Political Organisation	71,329,196	8.77	76,058,595	-6.22
9	Business & Industrial	69,470,260	13.28	63,981,001	8.58
10	Household Equipment & DIY	30,348,001	7.99	27,040,176	12.23
11	Online Retail	21,268,092	5.88	26,169,751	-18.73
12	Health & Wellbeing	19,049,567	5.24	18,445,471	3.28
13	Computers	18,067,623	4.16	15,710,117	15.01
14	Mail Order	17,512,959	14.13	7,699,400	127.46
15	Electronics, Household Appliances & Tech	17,346,031	5.81	12,309,566	40.92
16	Media	12,014,525	3.76	15,421,207	-22.09
17	Drink	10,057,029	2.70	17,820,187	-43.56
18	Household FMCG	9,630,265	2.05	8,961,051	7.47
19	Cosmetics & Personal Care	7,333,825	1.09	4,323,534	69.63
20	Clothing & Accessories	6,651,880	1.55	4,815,957	38.12