Top Radio Spenders - Radiocentre

*MAT = moving annual total

	Advertiser	MAT November '24 £	Radio Share % MAT November '24	MAT November '23 £	Change % year on year
1	EE Ltd	21,302,419	16.80	11,372,102	87.32
2	Allwyn Entertainment Ltd	16,792,246	11.88	20,401,119	-17.69
3	Response Science Ltd	16,503,678	100	6,901,382	139.14
4	McDonald's Restaurants Ltd	15,609,661	9.11	15,684,810	-0.48
5	Samsung (UK) Ltd	12,798,185	19.00	9,256,581	38.26
6	Sky UK Ltd	12,314,554	8.55	18,832,935	-34.61
7	People's Postcode Lottery	11,289,765	14.39	7,434,011	51.87
8	Boots UK Ltd	11,156,903	16.90	8,362,950	33.41
9	Tesco PLC	11,088,648	6.28	10,923,201	1.51
10	HM Government	10,867,736	20.97	11,899,133	-8.67
11	Amazon (UK) Ltd	10,680,149	6.17	10,940,824	-2.38
12	Octopus Energy Ltd	9,759,529	77.46	4,958,710	96.82
13	Asda Stores Ltd	8,863,219	17.50	5,243,880	69.02
14	Sainsbury's Supermarkets Ltd	8,677,216	11.90	7,363,356	17.84
15	IKEA UK Ltd	8,372,615	18.77	5,718,495	46.41
16	British Gas PLC	8,135,736	24.15	5,921,963	37.38
17	Hutchison 3G UK Ltd	7,655,307	17.98	8,198,051	-6.62
18	Tesco Mobile Ltd	7,577,339	21.28	9,664,777	-21.60
19	WM Morrison Supermarkets Plc	7,496,218	17.34	6,680,670	12.21
20	Kentucky Fried Chicken GB Ltd	7,268,762	11.14	4,206,480	72.80

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	Buying Agency	MAT November '24 £	Radio Share % MAT November '24	MAT November '23 £	Change % year on year
1	OMD Group UK	121,998,850	9.79	117,678,574	3.67
2	EssenceMediacom London	119,746,019	8.85	123,096,206	-2.72
3	Mindshare Media UK Ltd	53,255,729	9.31	41,239,883	29.14
4	The7stars	47,334,965	10.84	31,550,055	50.03
5	Zenith	39,234,109	8.67	43,056,325	-8.88
6	PHD Ltd	38,482,253	7.31	25,478,021	51.04
7	Starcom	29,381,236	5.21	21,516,521	36.55
8	Carat (London) Ltd	27,828,157	8.24	23,785,607	17.00
9	Spark Foundry	26,220,379	6.7	22,642,536	15.80
10	Wavemaker	25,568,215	6.06	33,413,401	-23.48
11	Havas Media	23,295,446	7.20	22,156,475	5.14
12	Initiative Media London	21,805,882	7.11	23,117,393	-5.67
13	EssenceMediacom North	20,016,513	15.91	26,810,812	-25.34
14	Goodstuff Communications	19,320,097	11.97	21,593,416	-10.53
15	T&Pm	16,974,385	9.87	13,154,555	29.04
16	Hearts & Science	16,919,363	7.97	3,009,744	462.15
17	UM London	16,728,364	7.82	19,910,432	-15.98
18	Carat (Manchester) Ltd	15,731,341	17.85	17,198,217	-8.53
19	iProspect	15,133,038	8.42	29,328,737	-48.4
20	Wavemaker Manchester	9,211,121	9.77	10,862,309	-15.20

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agency	MAT November '24 £	Radio Share % MAT November '24	MAT November '23 £	Change % year on year
1	Leo Burnett Ltd	47,900,093	11.50	36,447,139	31.42
2	VCCP	47,898,488	10.66	35,815,343	33.74
3	Saatchi & Saatchi	45,115,166	9.16	27,788,279	62.35
4	Bartle Bogle Hegarty (BBH)	33,877,235	8.78	29,183,187	16.08
5	McCann UK	27,755,920	9.84	19,785,553	40.28
6	T&Pm	27,409,458	16.29	18,283,052	49.92
7	Mother Ltd	25,167,308	9.59	19,869,139	26.67
8	adam&eveDDB	23,243,627	11.19	44,373,615	-47.62
9	New Commercial Arts	16,141,753	10.82	11,250,126	43.48
10	Havas London	16,023,546	11.08	13,068,443	22.61
11	Ogilvy UK	12,304,121	8.68	23,099,477	-46.73
12	IMA-HOME	12,086,690	15.93	10,237,131	18.07
13	Pablo	11,082,907	6.99	15,258,694	-27.37
14	Abbott Mead Vickers BBDO Ltd	11,000,730	5.22	15,245,730	-27.84
15	M&C Saatchi	10,805,368	14.07	6,441,977	67.73
16	Lucky Generals	10,146,488	10.97	6,956,767	45.85
17	Wonderhood Studios	10,119,754	14.52	13,194,574	-23.30
18	House 337	10,021,605	6.49	12,505,058	-19.86
19	TMW Unlimited	9,296,177	19.97	1,086,482	755.62
20	Accenture Song	9,144,167	10.45	12,613,968	-27.51

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	Planning Agency	MAT November '24 £	Radio Share % MAT November '24	MAT November '23 £	Change % year on year
1	EssenceMediacom London	119,791,148	8.36	123,172,890	-2.75
2	OMD Group UK	110,263,460	9.16	108,362,744	1.75
3	Mindshare Media UK Ltd	53,255,729	9.31	41,239,883	29.14
4	The7stars	46,295,438	10.64	31,114,232	48.79
5	Zenith	39,196,816	8.66	43,056,325	-8.96
6	PHD Ltd	38,482,253	7.31	25,478,021	51.04
7	Wavemaker	35,735,241	7.74	41,495,709	-13.88
8	Starcom	29,381,236	5.21	21,516,521	36.55
9	Carat (London) Ltd	27,572,967	8.10	23,784,395	15.93
10	Spark Foundry	25,877,000	6.62	22,506,867	14.97
11	Havas Media	22,431,799	7.18	21,638,003	3.67
12	Initiative Media London	21,805,882	7.11	23,117,393	-5.67
13	EssenceMediacom North	20,016,513	15.91	26,656,388	-24.91
14	Goodstuff Communications	18,160,513	11.89	19,105,559	-4.95
15	T&Pm	16,974,385	9.87	13,154,555	29.04
16	Hearts & Science	16,919,363	8.05	3,055,977	453.65
17	UM London	16,728,364	7.82	19,910,432	-15.98
18	Carat (Manchester) Ltd	15,731,341	17.85	17,198,217	-8.53
19	iProspect	15,133,038	8.42	29,328,737	-48.40
20	Wavemaker Manchester	9,211,121	9.77	10,366,886	-11.15

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	Product Category	MAT November '24 £	Radio Share % MAT November '24	MAT November '23 £	Change % year on year
1	Entertainment & Leisure	165,910,996	8.24	156,699,630	5.88
2	Finance	101,807,911	9.69	105,199,546	-3.22
3	Retail	89,338,577	13.42	77,104,395	15.87
4	Automotive	84,957,513	14.57	74,860,457	13.49
5	Travel & Transport	80,874,045	8.23	77,145,154	4.83
6	Telecoms	80,589,877	12.67	78,327,599	2.89
7	Food	78,743,442	6.67	71,891,469	9.53
8	Government Social Political Organisation	70,958,208	8.65	77,880,225	-8.89
9	Business & Industrial	69,236,871	13.18	62,215,710	11.29
10	Household Equipment & DIY	30,149,672	7.85	27,387,913	10.08
11	Online Retail	21,208,728	5.87	25,342,442	-16.31
12	Health & Wellbeing	19,431,560	5.30	18,215,393	6.68
13	Electronics, Household Appliances & Tech	18,007,075	6.16	11,785,023	52.80
14	Computers	17,804,981	3.97	16,873,846	5.52
15	Mail Order	17,192,903	13.46	7,857,868	118.80
16	Media	12,459,711	3.78	14,951,100	-16.66
17	Drink	10,257,569	2.70	17,828,704	-42.47
18	Household FMCG	9,712,553	2.03	8,936,556	8.68
19	Clothing & Accessories	6,751,312	1.53	4,696,356	43.76
20	Cosmetics & Personal Care	6,517,041	0.94	3,832,333	70.05