Top Radio Spenders - Radiocentre

*MAT = moving annual total

	Advertiser	MAT February '25 £	Radio Share % MAT February '25	MAT February '24 £	Change % year on year
1	EE Ltd	21,679,038	18.09	14,966,558	44.85
2	Allwyn Entertainment Ltd	17,628,087	12.04	18,586,312	-5.16
3	Response Science Ltd	16,798,581	100	7,754,688	116.62
4	McDonald's Restaurants Ltd	13,500,629	8.07	17,424,422	-22.52
5	Sky UK Ltd	11,386,122	8.85	17,205,543	-33.82
6	Samsung (UK) Ltd	10,999,879	21.30	9,113,619	20.70
7	People's Postcode Lottery	10,359,212	13.66	9,622,110	7.66
8	Amazon (UK) Ltd	10,163,629	5.81	11,505,414	-11.66
9	Boots UK Ltd	9,815,794	13.25	10,547,047	-6.93
10	Octopus Energy Ltd	9,093,717	83.51	7,581,042	19.95
11	Tesco PLC	8,621,530	4.91	12,763,090	-32.45
12	IKEA UK Ltd	8,495,133	18.16	5,885,788	44.33
13	Sainsbury's Supermarkets Ltd	8,460,480	12.09	7,794,641	8.54
14	Asda Stores Ltd	8,411,950	18.33	6,274,827	34.06
15	HM Government	8,248,991	20.84	11,969,947	-31.09
16	WM Morrison Supermarkets PLC	7,678,988	17.76	7,725,946	-0.61
17	Vodafone Ltd	7,625,151	14.56	8,688,357	-12.24
18	Tesco Mobile Ltd	7,430,088	20.96	8,894,233	-16.46
19	Jet2 Com Ltd	7,315,590	15.84	8,319,181	-12.06
20	British Gas PLC	7,259,238	23.76	7,293,515	-0.47

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	Buying Agency	MAT February '25 £	Radio Share % MAT February '25	MAT February '24 £	Change % year on year
1	OMD Group UK	116,023,806	9.8	118,889,175	-2.41
2	EssenceMediacom London	112,725,574	9.15	124,526,841	-9.48
3	Mindshare Media UK Ltd	50,260,701	8.94	46,963,737	7.02
4	The7stars	47,387,831	11.25	36,436,499	30.06
5	Zenith	40,415,423	8.93	39,807,383	1.53
6	PHD Ltd	36,227,059	6.64	28,916,654	25.28
7	Carat (London) Ltd	27,585,316	7.84	25,487,955	8.23
8	Starcom	24,917,082	4.8	24,714,610	0.82
9	Havas Media	24,381,227	7.76	21,151,219	15.27
10	Wavemaker	23,968,744	5.8	34,420,295	-30.36
11	Spark Foundry	22,367,078	6.06	26,068,201	-14.2
12	Hearts & Science	21,444,003	9.61	3,083,853	595.36
13	EssenceMediacom North	21,007,635	16.22	24,697,069	-14.94
14	Initiative Media London	19,494,636	6.54	23,762,256	-17.96
15	Goodstuff Communications	18,813,863	12.06	19,876,141	-5.34
16	T&Pm	17,303,648	11.37	11,247,912	53.84
17	UM London	16,012,421	7.21	19,944,119	-19.71
18	Carat (Manchester) Ltd	14,042,943	17.99	17,069,807	-17.73
19	iProspect	12,255,307	7.96	28,037,312	-56.29
20	Wavemaker Manchester	9,229,057	10.33	10,785,122	-14.43

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agency	MAT February '25 £	Radio Share % MAT February '25	MAT February '24 £	Change % year on year
1	VCCP	55,883,538	11.57	32,479,875	72.06
2	Leo Burnett Ltd	50,265,194	11.33	40,368,301	24.52
3	Saatchi & Saatchi	42,713,711	8.83	33,839,798	26.22
4	Bartle Bogle Hegarty (BBH)	31,918,321	8.96	29,985,931	6.44
5	T&Pm	27,102,684	16.93	16,059,832	68.76
6	McCann UK	26,658,349	9.18	21,020,456	26.82
7	VML	23,861,889	11.70	12,633,765	88.87
8	Mother Ltd	22,568,001	9.53	21,549,968	4.72
9	adam&eveDDB	19,657,285	10.42	39,338,722	-50.03
10	New Commercial Arts	16,642,946	11.42	13,091,916	27.12
11	Havas London	15,310,309	11.20	14,164,375	8.09
12	House 337	12,016,659	8.19	12,876,749	-6.68
13	IMA-HOME	10,827,670	16.59	11,421,897	-5.20
14	Pablo	10,806,277	7.57	14,635,001	-26.16
15	St Lukes Communications Ltd	10,632,247	20.59	2,382,125	346.33
16	M&C Saatchi	10,084,482	12.73	10,011,793	0.73
17	Abbott Mead Vickers Bbdo Ltd	9,814,178	4.70	14,689,869	-33.19
18	Accenture Song	9,407,783	11.98	11,685,425	-19.49
19	Wonderhood Studios	8,543,479	13.98	13,586,591	-37.12
20	Lucky Generals	8,250,639	9.30	9,300,842	-11.29

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	Planning Agency	MAT February '25 £	Radio Share % MAT February '25	MAT February '24 £	Change % year on year
1	EssenceMediacom London	112,670,514	8.41	124,684,050	-9.64
2	OMD Group UK	105,237,663	9.26	108,642,989	-3.13
3	Mindshare Media UK Ltd	50,260,701	8.94	46,963,737	7.02
4	The7stars	46,584,207	11.09	35,797,888	30.13
5	Zenith	40,377,332	8.93	39,807,383	1.43
6	PHD Ltd	36,227,059	6.64	28,916,654	25.28
7	Wavemaker	33,246,740	7.26	43,281,674	-23.19
8	Carat (London) Ltd	27,334,877	7.73	25,486,743	7.25
9	Starcom	24,917,082	4.80	24,714,610	0.82
10	Havas Media	23,697,962	7.57	20,346,452	16.47
11	Spark Foundry	22,013,178	5.97	25,933,352	-15.12
12	Hearts & Science	21,444,003	9.70	3,083,853	595.36
13	EssenceMediacom North	21,007,635	16.22	24,697,069	-14.94
14	Initiative Media London	19,494,636	6.54	23,762,256	-17.96
15	Goodstuff Communications	17,923,198	12.02	17,734,619	1.06
16	T&Pm	17,303,648	11.37	11,247,912	53.84
17	UM London	16,012,421	7.21	19,944,119	-19.71
18	Carat (Manchester) Ltd	14,042,943	17.99	17,069,807	-17.73
19	iProspect	12,255,307	7.96	28,037,312	-56.29
20	Wavemaker Manchester	9,229,057	10.33	10,777,280	-14.37

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	Product Category	MAT February '25 £	Radio Share % MAT February '25	MAT February '24 £	Change % year on year
1	Entertainment & Leisure	159,754,685	8.39	163,676,863	-2.40
2	Finance	108,675,434	10.56	98,877,937	9.91
3	Telecoms	81,302,379	13.01	74,976,300	8.44
4	Automotive	80,577,585	14.59	78,856,707	2.18
5	Retail	79,513,898	12.11	83,694,939	-5
6	Travel & Transport	77,656,915	8.18	77,448,519	0.27
7	Food	75,350,190	6.55	76,847,407	-1.95
8	Business & Industrial	69,369,685	13.31	67,236,414	3.17
9	Government Social Political Organisation	65,414,872	8.53	76,251,839	-14.21
10	Household Equipment & DIY	32,836,657	8.65	26,995,551	21.64
11	Online Retail	20,343,469	5.82	25,855,551	-21.32
12	Health & Wellbeing	18,234,227	5.06	18,658,853	-2.28
13	Mail Order	17,564,918	14.60	8,704,293	101.80
14	Computers	17,428,922	4.27	15,616,838	11.60
15	Electronics, Household Appliances & Tech	16,421,225	5.07	12,701,732	29.28
16	Media	11,039,881	3.71	15,940,787	-30.74
17	Household FMCG	10,413,991	2.14	9,866,428	5.55
18	Drink	9,359,384	2.48	17,325,214	-45.98
19	Cosmetics & Personal Care	7,443,982	1.14	4,568,465	62.94
20	Clothing & Accessories	6,695,241	1.68	4,600,657	45.53