Revised revenue forecast predicts 5.5% growth for radio in 2024

The latest AA/WARC expenditure report released today (25h July) highlights positive revenue momentum for commercial radio with updated forecasts for 2024 now predicting an increase of 5.5% year-on-year, an upgrade of 3.2 percentage points since April’s forecast.

In line with Radiocentre’s own data, AA/WARC’s recorded media revenues for the first quarter of 2024 reveal that radio revenue rose by 7% compared to the same period last year.

Additionally, for 2025 the report reveals how radio is forecast also to surpass the previous revenue growth prediction by 2.1 percentage points – the highest upward revision of all display media – resulting in expected year-on-year growth of 3.7% for next year.

Commenting on the latest figures, Radiocentre’s CEO Matt Payton said:

“We’re pleased to see such optimism for radio revenue following a positive start to 2024. These upgraded forecasts reflect the record audiences posted by commercial radio in Q1 and are a clear indication of the potential for sustained growth in the years ahead. This is good news for broadcasters and advertisers alike.”

See the full AA/WARC release here.