Effectiveness Insight
Radio: The Performance Multiplier
How re-allocating media budget to radio advertising helps brands punch-through The Performance Plateau.
Research
Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies
Effectiveness Insight
Radio: an advertisers friend in a cost-of-living crisis
How radio advertising can help to support your business during an economic slowdown.
Effectiveness Insight
Big Audio Datamine
What big data tells us about how radio advertising helps brands create and convert demand
Effectiveness Insight
Audio Now
Precursor to Radiocentre’s Generation Audio study, Audio Now identifies six need states met by audio, explores the...
Effectiveness Insight
Re-Evaluating Media for Recovery
Understanding the true value of media for growing brands during challenging times
Effectiveness Insight
Profit Driving Radio
Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can...
Effectiveness Insight
Building Shelf Awareness
Quantifying radio's last-minute influence for FMCG brands
Effectiveness Insight
Hear and Now
How targeting people at relevant times helps turbocharge ad effectiveness.
Effectiveness Insight
Re-evaluating Media
Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media...
Effectiveness Insight
Radio: The ROI Multiplier
In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return...
Effectiveness Insight
Effectiveness Insight
Radio: The Emotional Multiplier
A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that...
Effectiveness Insight
Radio: The Online Multiplier
In a media world increasingly dominated by the internet and search engines, how do you ensure customers...
Effectiveness Insight
Making Waves
Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the...
Effectiveness Insight
Word of Mouse
This study offers review of existing research into the way radio and the internet are consumed, how...
Effectiveness Insight
Effectiveness Insight
The Radio Multiplier Study – Ad Awareness
How radio drives ad awareness four times more cost-effectively than TV.
Effectiveness Insight
Newslink Recall Research
Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising