Global’s Jo McCrostie and Ailsa MacKenzie added to Tuning In 2022 line up

Global’s Creative Director Jo McCrostie and Group Strategy Director Ailsa MacKenzie will join speakers from the worlds of music, audio and advertising at Tuning In 2022.

Jo and Ailsa will discuss audio’s attention paradox, covering why hearing is different than seeing and how audio can help you win in a world short of attention.

Radiocentre’ Flagship event, Tuning In, will focus on radio’s role in powering the sonic boom that is disrupting the media landscape and opening up a world of audio opportunities for brands and agencies. The event is free to sign up to and will welcome delegates from across the audio, advertising and media industries to Kings Place in London on the morning of Tuesday 20^th September. Book your place here.

Melanie C, member of one of the biggest girl bands in history, has recently been announced as one of the headline speakers. The Spice Girl will discuss the role that radio has played in her career with Scala Radio’s Angellica Bell.

From the world of advertising, Mediacom’s Head of Planning James Parnum, will explore the pertinent topic of attention. Looking at the complementary nature of different audio formats, Radiocentre’s Planning Director Mark Barber will present the initial headline findings from upcoming research project, Generation Audio.

Magic Radio breakfast presenters Ronan Keating and Harriet Scott will join Steve Seddon, Marketing Director at On The Beach to discuss the launch of their new breakfast show partnership –  in a session hosted by Bauer’s Chief Content Officer Lucie Cave. Also exploring the role audio can have for brands is HSBC’s Head of Brand Marketing Sarah Mayall, who alongside Wunderman Thompson’s Creative Director Mike Watson, will cover how radio advertising can help brands instigate positive social change.

In a fast-paced session on future radio trends Kim Aspeling from creative agency A Million Ads, David Courtier-Dutton from sonic branding agency SoundOut, Gemma Lee from media agency Dentsu and Hannah Charman from music agency Sister Music will each cover one key theme to look out for in 2023 and beyond. Also looking to the future, Laurence Harrison from Radioplayer will explore radio’s position at the heart of the car dashboard.

Radio presenter and KISSTORY legend Neev Spencer will be hosting the morning, with Capital’s Kemi Rogders bringing the tunes as the event’s live DJ. The Tuning In audience will also hear from Radiocentre’s new CEO, Matt Payton.

More speakers still to be announced. See the agenda and sign up free for Tuning In here.