Daily Press Summary | Tuesday 11 June 2024

GroupM: China comeback to boost global ad market
Global ad expenditure is now expected to grow 7.8% in 2024 to $989.8bn, according to GroupM’s mid-year update to its This Year Next Year report — a significant uptick from the WPP media group’s previous prediction of 5.3% growth.
The Media Leader

Former M&C Saatchi chiefs launch global agency MSQ Sport + Entertainment
Steve Martin and Jamie Wynne-Morgan, the M&C Saatchi duo who departed last year after two decades, have launched a new global agency, MSQ Sport + Entertainment.
Campaign (£)

DMG Media steps up podcast focus with Adelicious partnership
DMG Media, the owner of the Daily Mail, Metro and i, has agreed a deal with Adelicious to host and monetise its current and upcoming shows.
The Media Leader

Above + Beyond poaches top Wieden + Kennedy creative director
Above + Beyond has snapped up Wieden + Kennedy creative director Joe Bruce to act as its new executive creative director.
Marketing Beat

Spotify takes inspiration from listeners in ‘My Spotify’ campaign
In the UK, the campaign stars Chelsea and England footballer Lauren James, writer Shaquille Keith and Trainspotting actor Ewen Bremner.
Campaign (£)

Sainsbury’s selects sole media agency following closed review
Sainsbury’s has selected PHD as its sole media planning and buying agency following a closed review which pitted the Omnicom-owned agency against WPP’s EssenceMediacom.
Marketing Beat

Frisk Radio returns as partner for local music festival
The north-east commercial station is teaming up with the Blyth Live Festival on June 15th at Blyth beach.
Radio Today

Apple brings ChatGPT to iPhones in AI overhaul
Apple is to boost its Siri voice assistant and operating systems with OpenAI’s ChatGPT as it seeks to catch up in the AI race.
BBC News

McDonald’s celebrates Maccy D’s role in UK youth culture with stripped-back ad
Restaurant chain McDonald’s is celebrating its authentic role in British youth culture with a stripped-back new campaign that illustrates how young adults have taken ownership of the brand.
Marketing Beat

The Media Act was an opportunity too good to miss
A view from Matt Payton: The new law marks a seminal moment and will ensure UK media businesses are in a stronger position in coming years.
Radiocentre