Creative Spotlight: Wall’s Ice Creams

Part of Unilever’s biggest ever media campaign for Walls Ice cream, this radio ad cannot fail to make you smile and get in the mood for a lolly- even on the wettest of July days. Running throughout June to the start of August, the ad has great synergy with the wider campaign, utilising the same upbeat track ‘Walking on Sunshine’ by Katrina & The Waves, as seen in the TV and Online Video ads.

Driving positive emotions throughout for the listener with humour and of course the music, the ad aims to build emotional equity for the Masterbrand, reminding the audience of its heritage with a consistent strapline ‘A taste of happiness since 1922’ across the whole campaign.