Creative Spotlight: The Weetabix discovery 

April’s stand-out ad comes from Weetabix. The tongue-in-cheek ad, created by Bartle Bogle Hegarty, suggests the reason Britain has been underperforming recently is because people haven’t been eating enough Weetabix. We love the public announcement style of the ad, which grabs attention from the get-go.

The ad goes on to list how to re-build Great Britain ‘bix by bix’ by delivering the cereal to pot-hole fillers, those who oversee the structural integrity of umbrellas and VAR. The creative consistency of the campaign across media, including the use of tagline ‘Have you had yours’, ensures Weetabix remains front of mind in a crowded breakfast cereal market. Radio’s ability to reach people at the right time, like during breakfast or when they are in the car on the way to the shops, will be sure to get the word out, and help get Britain back on track.

Creative Agency: Bartle Bogle Hegarty (BBH)