Introductory Offers

If a new retailer wishes to advertise an opening promotion/sale with reduced prices, confirmation is needed that the stock involved will be available immediately after the promotion/sale at a higher price for a minimum of 28 consecutive days in the next 3 months.
Claims of ‘introductory offers’ or ‘special offers’ should not be broadcast for so long that it becomes misleading to use them – they should usually be run for a matter of weeks, not months.
Further advice can be sought from the Chartered Trading Standards Institute’s Guidance for Traders on Pricing Practices.