Fictional Playlets

Fictional playlets (where characters express an advertiser’s claims in dramatised form) are acceptable, provided that the scenario and people are not depicted as being real. Fictional playlets can involve voiceovers pretending to be, for example, ‘genuine interviewers’ and real-life ‘customers’ who discuss the advertiser’s product/service, provided that listeners can recognise from the tone and style of the commercial that such playlets are pseudo-conversations and the voiceovers/people are ‘cardboard cut-outs’. Any factual claim made must be substantiated in the normal way.