Condoms & Contraception

The tone and style of the advertising must not condone or promote promiscuity.

Careful scheduling is needed, especially if there are explicit references to sex, and scheduling restrictions to avoid times with a significant audience of under-16s are likely.

Emergency contraception available over-the-counter may be advertised and must have an MA (a Marketing Authorisation) under medicines legislation.

See also copy guidelines on Sex Education.