Alternative & Complementary Medicine

Acupuncture, reflexology, aromatherapy and therapeutic massage may all be advertised.

Advertisers must confirm their clinicians’ professional qualifications and also provide the “suitable credentials” as listed in BCAP Code Rule 11.9.

In the absence of satisfactory evidence, advertisement claims for such therapies may need to be limited to, for example, ‘can help relieve back pain’ or ‘can help relieve mild stress or tension’.

Radiocentre may need to seek independent medical advice from its consultant/s on the efficacy and safety of the therapy. For such cases, Radiocentre needs information arising from clinical trials or published reports in reputable medical journals, not website content, public relations material or consumer testimonials.