Coca-Cola signs up as headline partner for Capital’s Jingle Bell Ball 2015

Global, the media & entertainment group, announced today that Coca-Cola will return as the headline partner for Capital’s Jingle Bell Ball in December 2015.

Following a hugely successful partnership in 2013, Coca-Cola will once again partner with Global for Capital’s flagship Christmas event as part of the Coca-Cola Christmas campaign.  The partnership will feature all four Coca-Cola variants and will run across all Capital touch points including Capital FM, Capital TV and all its digital platforms.

The partnership forms part of Coca-Cola’s annual Christmas campaign, which includes its highly anticipated Christmas Truck Tour and much-loved classic ‘Holidays are Coming!’ advert.  Coca-Cola’s famous truck has been a Christmas icon since it first launched on TV in November 1995.  Since then, it has been a regular feature of festive TV in more than 100 countries across the world.

In 2014, the Coca-Cola Christmas Truck made 45 stops between late November and Christmas. This year, Capital will also be giving away tickets to Capital’s Jingle Bell Ball and Capital presenters will join the truck at a number of locations, along the tour*, to add to the festive fun.

Capital’s Jingle Bell Ball is always a sell-out event. As part of the sponsorship, Coca-Cola will also be giving away sought after tickets through a number of bespoke competitions.

Mike Gordon, chief commercial officer at Global said: “Coca-Cola is synonymous with Christmas. To have Coca-Cola on board reinforces the reputation of Capital’s Jingle Bell Ball as one of the biggest events in the Christmas calendar.  We’re looking forward to bringing our biggest Jingle Bell Ball yet to Capital listeners.”

Bobby Brittain, managing director at Coca-Cola Great Britain said: “As part of our plans for Christmas this year, we are delighted to once again be partnering with Global on Capital’s Jingle Bell Ball.  At Coca-Cola, we have a rich heritage of celebrating the magic of Christmas. Ever since our first Christmas advert launched in the 1920s, we have continued to create excitement around the festive season. Capital’s Jingle Bell Ball allows us to do just that with some of the world’s leading music artists and their adoring fans.”

Now in its eighth year, Capital’s Jingle Bell Ball is always a sell-out event. Last year more than 30,000 people flocked to London’s O2 Arena to see performances from global superstars including Taylor Swift, Take That, 5 Seconds Of Summer, Sam Smith and Ed Sheeran.

*Dates for the 2015 Coca-Cola Christmas Truck Tour are yet to be announced.