Audio Ad of the Year 2024: judges unveiled

This article was first published on Campaign

Quiet Storm’s Trevor Robinson, Havas London’s Vicki Maguire, and St Luke’s Al Young are judges for Radiocentre’s Audio Ad of the Year – in partnership with Campaign.

The award, now in its third year, celebrates outstanding creative in commercial audio, championing the teams behind excellent work that’s run this calendar year. The judges will select a shortlist based on scripting, production, creative execution, memorability and resonance.

Robinson is founder and ECD of Quiet Storm, a joint creative agency and production company he launched in 1995. He is also a founder of Create Not Hate, an initiative aimed at encouraging young people from underrepresented backgrounds into the creative industries.

Maguire has worked at Havas London as CCO since the start of 2020. Prior to Havas, she was at Grey London for 10 years.

Young is joint CCO and a founder partner of creative shop St Luke’s and has also been CCO of St Luke’s Communications since 1995.

Making a noise

Commercial radio is trending in the right direction and currently reaches over 40 million weekly listeners. According to figures from RAJAR, it reached its highest share of listening this year at 55%.

Combined with the rise in podcast popularity, commercial audio campaigns are reaching larger audiences than ever.

Robinson said: “It’s an honour to be judging the Audio Ad of the Year. Audio is one of the most effective and most trusted media channels but creativity in this space is sometimes overlooked in favour of TV. I look forward to listening to and spotlighting some brilliant creative work.”

The talent, creativity and competition

The Audio Ad of the Year is free to enter, offers agencies and advertisers a chance to reflect on their successes, showcase their best work and connect with a wider audience.

“It will be a treat to listen to the entries. It’s a privilege to be able to help recognise creative excellence in the industry, and audio is proven to be a great driver of advertising effectiveness so I know the quality of the entries will be high.” said Maguire

Young added: “I predict that competition for this award will be fierce. There is so much talent in audio and there have been so many creative campaigns this year. Picking a winner will be a real challenge.”

You can submit your entry, here.
The awards are free to enter and to be eligible, work must have featured in an ad break on UK commercial radio at some point during the year.