Gem 106 to become Nottingham Arena’s official media partner

Gem 106, the multi-award winning East Midlands radio brand, is to be the official media partner for the region’s premier live venue, the Nottingham Arena.

The partnership, a first of its kind, will begin from 1 January 2016, the same day the Nottingham Arena takes on its new moniker – the Motorpoint Arena Nottingham.

The deal will see Gem 106 deliver live broadcasts and ticket giveaways for the venue’s key events, giving both listeners and venue-goers an enhanced experience through a unique entertainment offering.

Nottingham Arena’s Marketing & Sales Director Sharon Lordan said: “We’re really looking forward to working with the team at Gem 106. Their enthusiasm and creativity will enhance the experience for our Arena visitors, whilst offering unique benefits to their listeners. It’s set to be an exciting new partnership.”

Orion Media’s CEO Adrian Serle said: “Our new partnership with the Nottingham Arena is testament to the ongoing investment we make in our brands, and the region. This deal will highlight the station’s continued plans for growth, and will further cement Gem’s position as one of the most listened to radio stations in the East Midlands”.

As well as a prominent visible presence within the Arena, Gem 106 will celebrate the arrival of the world’s biggest music, comedy and entertainment artists, with bespoke on-air coverage and build up to big events.