Tuning In

The audio market

New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution.

Why use radio?

Whether new to radio or wanting to use radio better, here's why radio will be an effective advertising medium for your brand

How to do it

Getting your radio campaign to air has never been easier. Here's what you need and how to make it creatively brilliant.

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Creativity 21 October 2024

Creative Spotlight: Dreams of Colman’s

If it can’t be seen, how do you turn on listeners’ taste buds? October’s Ad of the Month is a tempting recipe of how to do great audio food advertising. Or in this case, great condiment advertising. Colman’s uses theatre of the mind brilliantly because the listener builds their own picture of the scene with the dramatic (and somewhat suggestive) intimacy of the narrator’s voice, keeping us all guessing until the end of the ad when his identity is finally revealed. Yes, he is a sausage!

A simple proposition, “Hot and English, since 1814”, brought to life in a way which made us smile and left us with a craving for sausages and English mustard (Colman’s of course).