Creative Spotlight: Money never felt like Monzo

May’s stand-out ad comes from Monzo. A fresh brand to radio, these ads aren’t just generic financial ads for savings accounts, they delve into how finance makes people feel. The voiceover has an approachable, youthful feel which reflects the brand perfectly. The campaign was aired along-side outdoor, digital and TV work cementing their tagline ‘money never felt like Monzo’.

These ads are also a great example of how radio is the perfect match for online brands aiming to reach a wider audience and to drive online actions like web visits or app downloads. You can read more about radio’s performance multiplier effects for online response here. 

Creative agency: Uncommon Creative Studio