Rescue remedy
How radio can help advertisers get through the current crisis
Through radio, advertisers have a unique opportunity to reach millions of people who are tuning in more than ever before. As the industry body for commercial radio in the UK, Radiocentre’s key responsibility at times like this is to ensure radio stations have the support they need and sales teams, agencies and advertisers have the tools required to utilise the medium. This page provides resources to help do that.
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How radio can help advertisers get through the current crisis
Information on how Radiocentre is working with Government and Ofcom
In need of expert advice? We regularly host livestream events on how to get the most out of radio advertising
Radio is a fantastic medium for small and medium sized businesses that are looking to grow
Understanding the true value of media for growing brands during challenging times.
The latest lockdown listener habits
Exploring how commercial radio connects with parts of the population that other media cannot reach in the same way.
Our new report highlights the important public value that our sector has provided during the coronavirus pandemic.
Take a listen to our top 10 ads from the past 12 months
Our new report looks at the spending intentions of listeners as lockdown relaxes, and how radio can play a role in their decision making. Download the report below.
Looking at the value provided by commercial radio
Radiocentre has teamed up with the Royal Foundation’s Heads Together initiative and ten leading mental health charities to create a new series offering advice and activities to support listeners mental wellbeing. The series is available to all commercial and community radio stations and is currently running on over 100 stations, offering millions of listeners practical tips and advice to help them better support their mental health during the coronavirus pandemic.