Competitor Brand Names

Advertisers wishing to mention competitors’ names or brands where a factual comparison is not relevant (i.e. the references are merely passing or incidental ones) are advised to seek advance permission from the relevant advertisers. If permission cannot be obtained, the reference must not be denigratory or offensive.

Ads should not suggest or imply to the public that a competitor’s products are somehow associated with the advertiser. This could confuse or mislead listeners and damage the competitor’s goodwill. Legal advice is recommended for such creative treatments.